Disclaimer
The information provided does not constitute an offer to sell or a solicitation to buy securities. It is for informational purposes only and should not be considered investment advice or endorsement.
By proceeding, you confirm that you are an Accredited Investor under Regulation D of the U.S. Securities Act of 1933, meaning you meet at least one of the following:
• Income: $200,000 annual income ($300,000 with spouse) for the past two years, with expectation of same this year.
• Net Worth: Over $1 million, excluding primary residence.
• Professional: Holder of Series 7, 65, or 82 license.
• Entity: Business/trust with assets over $5 million, or all equity owners are accredited.
• Private Fund Employee: Knowledgeable employee of a qualifying private fund.
By proceeding, you acknowledge these criteria and accept that the information is provided solely for educational purposes.
Overview
Raise: $1M (Debt)
Traction: $1M in invoices, customers including Michael Jordan and Drake

About
Desvall is where heritage meets innovation—an ultra-premium hookah house established in 2010 in the Kingdom of Sweden, built for people who treat ritual as an art form. From the beginning, Desvall set out to do more than make beautiful objects. The brand’s purpose is to elevate the hookah experience through iconic design, meticulous craftsmanship, and a level of finish you’d normally associate with high-end architecture and performance automotive details.
Every Desvall set is conceived as a statement piece: sculptural, intentional, and unmistakably modern while still honoring the deep cultural roots of shisha. The design language pulls inspiration from global influences—cultures, architecture, and automotive aesthetics—resulting in forms that feel both timeless and boldly contemporary. This is luxury you can see immediately in the proportions, materials, and overall presence: a hookah that belongs in a refined living space as much as it belongs at the center of a night with friends.
At the heart of the brand is exclusivity—not as a gimmick, but as a reflection of rarity, detail, and standards. Desvall pieces are owned by an exclusive community of hookah lovers, including royals as well as music and sports stars. The brand has highlighted notable owners such as Lewis Hamilton (#44) and The Weeknd, underscoring its position at the intersection of craftsmanship, culture, and status.
The current lineup includes Desvall’s “Classic” collection—an expression of the brand’s signature philosophy: simply beautiful, engineered to feel elevated without being loud. Whether you’re choosing a complete set like the Classic 3 or Classic 5, or refining your setup with accessories like a dedicated case or a distinctive vase, the approach is consistent: premium components, cohesive design, and a luxury unboxing-to-session experience.
Desvall also supports long-term ownership, offering spare parts and accessories across its models—replacement vases, hoses, and metal components—so your set can stay pristine for years. And for collectors and enthusiasts worldwide, Desvall ships internationally, bringing Swedish-designed luxury hookah craftsmanship to discerning customers across the globe.
FAQ
FAQ
01
Who can attend Focus On Risk events?
02
What topics do you cover?
03
What is the guest application process?
04
Do guests receive questions in advance?
05
Can I promote my firm during the podcast?
06
How do I sign up for the newsletter?
07
How do I sponsor or support the show?
01
Who can attend Focus On Risk events?
02
What topics do you cover?
03
What is the guest application process?
04
Do guests receive questions in advance?
05
Can I promote my firm during the podcast?
06
How do I sign up for the newsletter?
07
How do I sponsor or support the show?
Disclaimer
The information provided does not constitute an offer to sell or a solicitation to buy securities. It is for informational purposes only and should not be considered investment advice or endorsement.
By proceeding, you confirm that you are an Accredited Investor under Regulation D of the U.S. Securities Act of 1933, meaning you meet at least one of the following:
• Income: $200,000 annual income ($300,000 with spouse) for the past two years, with expectation of same this year.
• Net Worth: Over $1 million, excluding primary residence.
• Professional: Holder of Series 7, 65, or 82 license.
• Entity: Business/trust with assets over $5 million, or all equity owners are accredited.
• Private Fund Employee: Knowledgeable employee of a qualifying private fund.
By proceeding, you acknowledge these criteria and accept that the information is provided solely for educational purposes.
Overview
Raise: $1M (Debt)
Traction: $1M in invoices, customers including Michael Jordan and Drake

About
Desvall is where heritage meets innovation—an ultra-premium hookah house established in 2010 in the Kingdom of Sweden, built for people who treat ritual as an art form. From the beginning, Desvall set out to do more than make beautiful objects. The brand’s purpose is to elevate the hookah experience through iconic design, meticulous craftsmanship, and a level of finish you’d normally associate with high-end architecture and performance automotive details.
Every Desvall set is conceived as a statement piece: sculptural, intentional, and unmistakably modern while still honoring the deep cultural roots of shisha. The design language pulls inspiration from global influences—cultures, architecture, and automotive aesthetics—resulting in forms that feel both timeless and boldly contemporary. This is luxury you can see immediately in the proportions, materials, and overall presence: a hookah that belongs in a refined living space as much as it belongs at the center of a night with friends.
At the heart of the brand is exclusivity—not as a gimmick, but as a reflection of rarity, detail, and standards. Desvall pieces are owned by an exclusive community of hookah lovers, including royals as well as music and sports stars. The brand has highlighted notable owners such as Lewis Hamilton (#44) and The Weeknd, underscoring its position at the intersection of craftsmanship, culture, and status.
The current lineup includes Desvall’s “Classic” collection—an expression of the brand’s signature philosophy: simply beautiful, engineered to feel elevated without being loud. Whether you’re choosing a complete set like the Classic 3 or Classic 5, or refining your setup with accessories like a dedicated case or a distinctive vase, the approach is consistent: premium components, cohesive design, and a luxury unboxing-to-session experience.
Desvall also supports long-term ownership, offering spare parts and accessories across its models—replacement vases, hoses, and metal components—so your set can stay pristine for years. And for collectors and enthusiasts worldwide, Desvall ships internationally, bringing Swedish-designed luxury hookah craftsmanship to discerning customers across the globe.
FAQ
01
Who can attend Focus On Risk events?
02
What topics do you cover?
03
What is the guest application process?
04
Do guests receive questions in advance?
05
Can I promote my firm during the podcast?
06
How do I sign up for the newsletter?
07
How do I sponsor or support the show?
Disclaimer
The information provided does not constitute an offer to sell or a solicitation to buy securities. It is for informational purposes only and should not be considered investment advice or endorsement.
By proceeding, you confirm that you are an Accredited Investor under Regulation D of the U.S. Securities Act of 1933, meaning you meet at least one of the following:
• Income: $200,000 annual income ($300,000 with spouse) for the past two years, with expectation of same this year.
• Net Worth: Over $1 million, excluding primary residence.
• Professional: Holder of Series 7, 65, or 82 license.
• Entity: Business/trust with assets over $5 million, or all equity owners are accredited.
• Private Fund Employee: Knowledgeable employee of a qualifying private fund.
By proceeding, you acknowledge these criteria and accept that the information is provided solely for educational purposes.
Overview
Raise: $1M (Debt)
Traction: $1M in invoices, customers including Michael Jordan and Drake

About
Desvall is where heritage meets innovation—an ultra-premium hookah house established in 2010 in the Kingdom of Sweden, built for people who treat ritual as an art form. From the beginning, Desvall set out to do more than make beautiful objects. The brand’s purpose is to elevate the hookah experience through iconic design, meticulous craftsmanship, and a level of finish you’d normally associate with high-end architecture and performance automotive details.
Every Desvall set is conceived as a statement piece: sculptural, intentional, and unmistakably modern while still honoring the deep cultural roots of shisha. The design language pulls inspiration from global influences—cultures, architecture, and automotive aesthetics—resulting in forms that feel both timeless and boldly contemporary. This is luxury you can see immediately in the proportions, materials, and overall presence: a hookah that belongs in a refined living space as much as it belongs at the center of a night with friends.
At the heart of the brand is exclusivity—not as a gimmick, but as a reflection of rarity, detail, and standards. Desvall pieces are owned by an exclusive community of hookah lovers, including royals as well as music and sports stars. The brand has highlighted notable owners such as Lewis Hamilton (#44) and The Weeknd, underscoring its position at the intersection of craftsmanship, culture, and status.
The current lineup includes Desvall’s “Classic” collection—an expression of the brand’s signature philosophy: simply beautiful, engineered to feel elevated without being loud. Whether you’re choosing a complete set like the Classic 3 or Classic 5, or refining your setup with accessories like a dedicated case or a distinctive vase, the approach is consistent: premium components, cohesive design, and a luxury unboxing-to-session experience.
Desvall also supports long-term ownership, offering spare parts and accessories across its models—replacement vases, hoses, and metal components—so your set can stay pristine for years. And for collectors and enthusiasts worldwide, Desvall ships internationally, bringing Swedish-designed luxury hookah craftsmanship to discerning customers across the globe.
FAQ
Who can attend Focus On Risk events?
What topics do you cover?
What is the guest application process?
Do guests receive questions in advance?
Can I promote my firm during the podcast?
How do I sign up for the newsletter?
How do I sponsor or support the show?


